Marketing Research Amway India Ltd free essay sample

I thank my research guide Mr.. Raman Kohl who helped me learn the meaning of true research and who brought me out of the paradigm and helped me to think. The knowledge gained from independent thinking is something we do not experience in our way of education. As a result of this research and interaction with my guide it seems that the real meaning of research is just beginning to show. A special Thanks to my Mother for her untiring support and inspiration throughout the working of this project without which I would not have been able to give my best towards this research.Last but not the least I would like to take this opportunity to acknowledge my rinds, family members and other faculty members for their motivation, teachings and guidance for making this project come to the present stage. EXECUTIVE SUMMARY Anyway is a unique company. It is defined by the fundamental philosophy of helping people help themselves. We will write a custom essay sample on Marketing Research Amway India Ltd or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Anyway has helped millions of people run their own independent business around the world. Today, Anyway continues to grow by offering new products and business opportunities to people from all cultures and walks of life.Whether they are employees, distributors, or citizens in the community, Anyway touches their lives for better. India with its ICC reservoir of will, talent and enterprise is perhaps the most fertile ground for the Anyway Corporation. In short it has made substantial value addition to Indians social economic life. The focus of this project is based on studying a single organization i. E The Anyway Corporation. This research has been conducted to study the marketing strategy adopted by Anyway in the Indian market.An attempt has been made to study the companys perspective in the new market and analyses on how the company plans its expansion in India. Have substantiated my research by conducting interviews to gain more insight about the corporation. The data has been analyses on the basis of 2 surveys which were conducted by me. Survey 1 was conducted through direct, phone and online interviews. Survey 2 is conducted by gathering information through structured questionnaire and the interpretation for the same has been provided. Eave finally concluded my research by providing a summarized conclusion and also suggested recommendations on the basis of the marketing mix. Co intents Chapter 1: Introduction 1 Chapter 2: Anyway Profile 5 How it works? Product Profile Current Scenario Chapter 3: Anyways marketing strategies 25 Sales Marketing Plan Strategies in the market Penetration Segmentation Chapter 4: Research Methods 37 Objectives Methodology Data Collection Sample Size Research Design Chapter 5: Findings Analysis 45 Chapter 6: Conclusion Recommendation 62 Annex 58 Bibliography 70 Sample Questionnaire 71 ANYWAY VISION Helping people live better lives.In all aspects of our products, businesses and social responsibility, we strive to make a meaningful difference in the communities in which we operate. ANYWAY MISSION Through the partnering of Distributors, Employees, and the Founding Families, and the support of quality products and service, we offer all people he opportunity to achieve their goals through the Anyway Sales and Marketing Plan. INTRODUCTION Direct Selling is a remarkable business model, which brings the market to the customer and offers a unique business opportunity to anyone eager to adopt the spirit of enterprise.Direct Selling can best be described as the selling of products and services directly to consumers in a face-to-face manner, through demonstration of usage, by an independent direct salesperson. Direct Selling benefits consumer because it sells high quality products at the consumers convenience, often at his/her home or workplace. Customers value the advantages of convenience, personalized attention, demonstration of usage, and a wide choice of products backed by Customer Satisfaction Guarantee. One of the most tangible impacts of Direct Selling in its new advent has been the fact that it has touched the average man and women in a manner never experienced before. Anyway India Corporation is the countrys leading Direct Selling Company. It is perhaps the best example of the contribution Direct Selling is making to India. In a little over two years of commercial launch Anyway India has emerged as the countrys largest Direct Selling Company. It closed its financial year with a turnover close to RSI. 250 scores (the Anyway Financial year runs from Seep. To Gauge. . It will reach its target of RSI. 1000 score turnover much before its declared target of the year 2004.. The direct selling industry has grown rapidly over recent years. Changing lifestyles, demographics and economic recession have all been factors influencing this growth. Anyway provides people with business opportunities across the globe. Direct selling is not about getting rich quick it is about creating rewards for effort and initiative. With low risk and low UAPITA investment, Anyway provides people with the opportunity to achieve and to improve their lives.As a leading player in the world of direct selling, Anyway is helping to clean up the industry and provide a valuable and acceptable form of product distribution. In an impersonal fast-moving world driven by technology, Anyway provides the personal touch. Because it focuses upon direct selling, Anyway is different from more traditional distribution channels. Its Independent Business Owners own their own business, with the flexibility to deal directly with their own clients and to build up personal relationships.These Independent Business Owners also have the ability to deliver Mammys products to their customers homes. Independent Business Owners sell to people they know or meet. The personal contact and care they provide is an important element in direct selling. They are also self-employed and can introduce others to the business to form their own sales group of Independent Business Owners. The channel of distribution describes the stages of ownership that take place as a product moves from a manufacturer to a consumer.The increasing use of the Internet by consumers has created a real potential for developing efferent types of business models and for new approaches to reaching users directly and quickly in their homes. This report examines in detail the marketing strategy of the leading global direct marketing major, Anyway in India. In the initial stages of the report I have focused on Mammys current position in the Indian market. As the research progresses I have tried to analyses the companies marketing objective for India and how they set out to achieve them.This report also provides a brief introduction to the concept of multilevel marketing and tries to make the reader understand the difference twine multilevel marketing and the traditional distribution setup in the FMC sector, so as to give an idea as to how the system is being utilized by companies like Anyway. MI_M -a definition Multilevel marketing allows sellers to build a business through their own sales efforts and by inviting others to become sellers. Remuneration is based on a sellers personal sales AND on the combined sales of those people they have sponsored, trained and motivated.The story of Anyway is intended to drive home the point of a company being alert enough to modify its globally accepted practices to suit the local markers needs. This report has been made keeping in mind the benefits which can be derived from my research. Benefits t o customers This report will be beneficial for consumers who prefer the marketing goods or services directly to them: at their own convenience often in his/her home either on a one-to-one basis, or in the context of a sales party. Through this the customers will get a better idea about the companys product offerings and value the advantages of: convenience, personalized attention, and a good selection of quality products available at their door Steps. Benefits to sellers Many people have chosen direct selling because they want to build their own business, but do not have: considerable funds required to buy a franchise or start a new company. Among the top five reasons people sell direct because they like and believe in the product, like being their own boss, and working their own hours, like the supplemental family income or making extra money for themselves.It can be beneficial from the sellers point of view as it may give them the idea of exactly how they can go about creating their own business and benefit from the Anyways unique business opportunity. Benefits to companies In this report I have deeply analyses the marketing strategy for Anyway through personal interviews by many IBOS and Anyway customers wh o have helped in adding valuable data to this project which can be useful for the company. The suggested recommendations can be considered by the corporation for further expansion and increasing market share.COMPANY HISTORY Anyway began in 1959 with two young entrepreneurs in the United States Rich Devon and Jay Van Ended. Their concept for an innovative business opportunity, centered around person-to-person marketing, established itself s a leader among one of todays fastest-growing industries. Today, more than 3. 6 million independent business owners distribute Anyway products in more than 80 countries and territories. Anyway is part of the Ulterior family of companies whose global sales totaled $4. 5 billion in its most recent fiscal year. Sass A Friendship Forms Rich Devon and Jay Van Anodes friendship actually began with a business proposition, when Rich struck a deal with Jay for a ride to school for 25 cents a week. After high school they entered the military, but they planned to start a business together after separate tours of duty. A friendship formed and became a business relationship that has lasted to this day. 1 sass The Early years Anyway quickly outgrew its original facilities in the basements of Rich Devotes and Jay Van Anodes homes. In its first full year of business, Mammys sales were more than half a million dollars. Sass The Decade of Growth As vowed by Jay Van Ended the night of the 1969 disaster, Anyway rebuilt the aerosol plant and went on. The ass began with sales of more than $100 million at estimated retail, and kept going strong. After a lengthy investigation, the FTC verified that Anyway is a genuine business opportunity ND not a pyramid. asses The Billion-Dollar Decade The ; ass will be remembered for the first Billion Dollar Year at estimated retail in 1980. Building expansion at Anyway World Headquarters continued at breakneck speed as Anyway scrambled to keep pace with demand, opening its new cosmetics plant in Dad. Sass The Second Generation As carefully planned by Rich and Jay, the second generation Van Ended and Devon families took the helm during the ass. Steve Van Ended and Dick Devon succeeded their fathers as Chairman and President. Distributors witnessed a similar trend, with the second generation of many distributor implies taking on important leadership roles. Asses The New Millennium In 2000, Anyway Corporation became a wholly-owned subsidiary of Ulterior, Inc. Chairman Steve Van Ended and President Doug Devon share the Office of the Chief Executive.ANYWAY is a world leader in Direct Selling. A key element to this success is the recognition by governments that ANYWAY is a model marketing system. As with any venture, you should review all aspects, weigh the ad vantages disadvantages, and decide whether it meets your needs. Here are some essential points to consider about the ANYWAY business opportunity: Start-Up Costs Compare the start-up costs of this opportunity with that of a conventional business, and you will notice quite a difference. The only cost for an ANYWAY Business is that of a Business Kit, which costs RSI. ,400. Merchandising The first way you can make money with your ANYWAY business is to sell products to retail customers. Successful merchandising is made easier by Mammys line of high quality products; a sound combination of upscale and consumable items that can mean profitable and repeat sales. Sponsoring You may increase your merchandising efforts through sponsoring. Although it is not mandatory to sponsor people, sponsoring may increase your income when the Distributors you sponsor begin to build their own ANYWAY business.Business Support Materials As your business begins to grow, you may want to acquire training aids. You also may want to attend motivational and business-building meetings. These are optional. Deductions Your ANYWAY business is not a tax shelter, but you are entitled to deduct your ordinary and necessary business expenses as defined by the Income Tax Act, 1961. Time and Effort The bigger your financial goal, the more time and effort you will need to put into your ANYWAY business. With an ANYWAY business, you work as much or as little as you like, depending on your own goals. Its all up to you.They do exactly what their uplinks do. They talk like them, act like them, and follow them around everywhere as if they were kings and queens. Naturally, with this sort of following, Anyway distributors expect guidance in everything they do. This is the reason behind all of the tapes, books, and step-by-step instructions for building an Anyway business. Below are the 8 recommended steps for building a large nee;ark and the four steps to sponsoring new distributors. These steps, taken from handouts given to me by my diamond directs, sure dont make one think that the tapes, books, and other materials are optional!Take a gander! Eight Steps to Building a Large Network 1. 100% Personal Use 2. Establish 10 15 customers Priority Service Program 3. Books Read a book each month Read 10-15 pages each day 4. Tapes Listen to one tape a day (minimum) Be on Recommended Tape 5. Functions Attend all functions (see page 1 1) 6. Business counseling with active uplink Set goals with uplink on Goal Setting Card (F-7) 7. Group Association Build quality relationships within the network 8. Show The Plan (STEP) Make a list Of names by using Anagrams, Christmas lists, telephone indexes, wedding invitations, etc. To jog your memory (dont pre-judge).Add new names through daily contacts. Pass out 1 tape a day Show the Plan (SST P) three time a week Utilize the Issues and Answers video properly Personally sponsor 1-2 people each month Four Steps to Sponsoring 1 . Pass out prospecting tapes or approach directly and follow up within 24 hours. 2. Set appointments 3. STEP 4. Follow up second look meeting And Who Is Bill Bruit? From the experiences of friends I spoke with in the USA, what is more likely to appear on the Anyway list of promises is promotional cassettes and books rather than more products. The promotional material is designed to help anAnyway distributor sell, sell, sell. The basis for this activity is propounded by American, Bill Bruit. He and another American, Dexter Yeager, run two of the most successful systems under the Anyway banner. It is said that about 90% Of Mammys products move through these two systems. In India, what is being discussed is the Bill Bruit system. The Advocate newspaper in the LISA reported that to follow Barites system is to spend hundreds of dollars a year on motivational tapes. Anyway distributors are told that spending money to buy these tapes is the key to building a large, successful Anyway business.Therefore, it is likely that new products peddled by Anyway distributors will not be more soap but more hope in the form of these motivational materials. One USA based distributor, an Indian (who has since left the business), told me that these tapes were meaningless and were sold to people by convincing them that werent doing well enough. He said that the tapes would become an item for sale and Anyway distributors will be selling them to each other in a self feeding frenzy. Anyway India Product Catalogue ;Car Wash ;Dish Drop ;L. O. C. ;Pursue ;SAA Delicate ;SAA Liquid ;See Spray

Apple Macintosh Marketing

Apple Macintosh Marketing Introduction Evolution in today’s technology has transformed the world systems’ enormously. At the advent of computers until now, there has been a great leap in technology and consumer’s need for technologically oriented products (Promotion: Integrated Marketing Communication 2010; Palmer and Hartley 2008; Schieffer 2005).Advertising We will write a custom report sample on Apple Macintosh Marketing specifically for you for only $16.05 $11/page Learn More With processes that were perceived to initially take very long time to complete, computers and related technology has ensured such processing time is drastically reduce based on their processing speed. Technical and highly abstract algorithms have now been redefined by the using computers; this has enabled tremendous advancements in technology. The advancements have been largely defined and successfully based on a number of factors. Currently the trend is that technology would be benefic ial as per its application (Capon 2009; Chan and Mauborgne 2004; De Mooji 2003). To date, computer age is perhaps the fastest evolving facet of life. This has necessitated manufacturers of computer related products to find ways of producing products that are highly technical and user friendly. Synonymously, Microsoft Corporation and Apple Incorporation are the major computer technology manufacturers who have continued to strive in gaining a sizeable market share of their products. Lately, Microsoft Corporation products have gained a substantial share of the market as opposed to Apple Incorporation’s products. However, as brand preference trends continue to change, it seems that each of these companies has its own command of commercial dominance. This research was intended to study the reasons as to why Apple’s operating system, the Mac OS X is not as popular with computer users as it’s counterpart Microsoft windows operating system. The study involved a market r esearch meant to highlight the key factors that have led to this status. One of the ways the study was done involved the use of questionnaires (Deshpande 1993). It was necessary during this process to understand reasons why Apple Mac enthusiasts acquired Mac OS X preloaded systems, yet still went ahead to buy Microsoft windows operating system and installed o their Apple Mac hardware.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It was assumed that in order to understand this trend and offer conclusive market research findings then the windows and Mac OS X operating system users were interviewed and then preference data based on the features and use of each of the operating systems gathered and analyzed (Silberschatz, Gagne and Galvin 2002). Generally, in the operating system market share, Apple Mac OS X only commands a total market share of 7%. Therefore, this market research attempted to point out the reasons behind this trend and possible solution or remedies deduced. Therefore, although there are other operating systems like UNIX and Linux that have little market share, this research only focused on Microsoft windows operating system and Apple Mac OS X. The findings of this market research are likely to assist the manufacturers of the Mac OS X operating system to redefine their marketing strategy or possibly re-engineer their product to improve their market share (McQuarrie 1996; Orville and Mullins 2007). Executive Summary Computer has become a tool and necessity in all activities we carry out today. As a product the computer is quickly evolving to try and satisfy the ever changing technological requirements of its user. This research focused on a commitment of the computer system as well as one operating brand preference over the other (Doole, Lancaster and Lowe 2004; Hague, Hague and Morgan 2004; Jobber 2009). The research was intended to enumerat e the reasons for Apple Mac OS X commanding only a 7% market shares whereas the Microsoft windows operating system takes about 70%. Generally, the research findings pointed out the fact that most users encounter the Microsoft windows operating system at entry level which unlike the Mac OS X, which is uncommon. As a result many people gets quickly acquainted to Microsoft’s windows operating system even before they can try to use the other operating systems. Therefore, the brand preference trend indicates that Mac OS X has a 7% of the total operating systems’ market share, of the sixty people interviewed during this market research on brand preference, only six respondents had a preference for the Mac OS X, this translated to about 7%.Advertising We will write a custom report sample on Apple Macintosh Marketing specifically for you for only $16.05 $11/page Learn More These respondents were indeed those who encountered Mac OS X during their intro ductory levels to computer literacy and usage. It is therefore valid to assume that these respondents are loyal users of Mac computers that are preloaded with the Mac OS X. The conclusion to this research indicates that Mac OS X has ways in which they can improve their market share. Continued aggressive campaigns can contribute to such progress. Users seem to prefer consistency, a feature they seem to attach to the windows operating system as opposed to Mac OS X (Patton 2001). Therefore, Mac OS X can also redefine their standard features that would not change their subsequent releases (Apple Computer Inc. 1994; Lu 1992). One of the resource persons indicated the fact that snow leopard, one of Mac OS versions was as unpopular as Microsoft vista, yet the company did very little when compared to their rivals. Rather than keep changing and introducing new features, Mac OS can attain product stability if they would improve their products features, a factor that can help them to command a larger market than what they have now. Research Methodology This was a comparative research and hence a qualitative approach to research was considered suitable. Qualitative research approach is an explorative process used to collect, analyze and report data based on certain research question (Calder 1977; Creswell 2006). This approach went through a number of steps which formed the design of the study. these included identifying the research problem, research purpose specification, design selection and collecting data, analyzing the data, reporting and analyzing the research as a whole, results dissemination and finally evaluation of the research. The qualitative approach requires that data be collected and organized before analysis. The data would then be coded and themes and descriptions be derived to establish a concept based on them. This is how the data was validated for accuracy and reliability.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The qualitative research approach is different from quantitative approach where the latter calls for explanation and prediction of relationships among variables. The quantitative approach begins with a theory whereas qualitative approach ends with the hypothesis. Samples in the quantitative approach are selected based on scientific theory. Mathematical models are used to validate data in the quantitative approach to research. After a thorough examination of various methods available for conducting our research, it was decided that the research questions be answered when data was being obtained directly from the targeted subjects through questionnaires which formed the primary research portion of this study (Beall 2010; Blythe and Megicks 2010). The data was further evaluated using qualitative approach. The approach was used to analyze the collected data from the questionnaires. Questionnaires were considered suitable for this research because they are cost effective and can be admin istered easily even when the researchers wanted to collect confidential data from the respondents (Bradley 2010). In the designing stage, the researcher made a plan and prepared a methodology which had to be clear enough to avoid confusion or data redundancy. How to design the questionnaires and the questions to be asked were then arrived at in line with the research question and objectives. The participants were then selected as per the criteria that were derived from the research objective. The number of respondents used in this research was based on the subject under investigation where a total of sixty participants were considered a good sample size. Secondary data was also collected based on the critical review of the documents and web content based on the assessment of the continuous low percentage in using Apple Mac OS X as compared to the Microsoft windows operating systems. The literature selected were those concerned with the brand preference for operating systems, likely reasons for these variations in brand preferences between Microsoft windows operating system and Apple Mac OS X. The results of the research were very essential in making the final recommendations and conclusion. An analysis strategy was carefully done in line with the research questions, objectives and hypothesis (Blythe 2008; Bond, Stone and Bryan 2004; Bonoma 1985). Before this, the collected data was used to compare the research findings with related literature in order to develop accurate results that could be relied upon when making recommendations for the disparity highlighted over the usage of the two operating systems. Determining the resource persons for the research, the research objectives and the research questions were all developed prior to the event of data collection. In qualitative research, the researcher has to be actively involved though interactions and participation in an attempt of coming up with the best results. There are some general roles assumed by a res earcher as stated below; Taking responsibility for finding out what is expected in the research. Taking the initiative in raising problems or difficulties. Helping the supervisory team to ensure consistency. Discussing with the supervisory team how to make guidance more effective, including disability related concerns. Undertaking research training as agreed and where need is identified. Undertaking recommended reading. Producing written work as agreed. Complying with reporting procedures and informing supervisors of the progress of his research. Reporting to the supervisor about difficulties he/she encounters in his work. Arranging for informal sharing of information and practice. Generating own ideas. Setting realistic deadlines. Asking and seeking clarification when he/she dont understand. Deciding when to submit the thesis and ensure that it is submitted on time. Ensuring that the thesis complies with regulations. During this research the researcher conducted some prior discus sion where he informed the participants on what was expected of them as a request. The information and hypothesis formulation were established based on the field study data gathered by questionnaire as well as literature reviews. It is obvious that there is a lot of relevant data in the public domain related to brand preference as far as operating systems is concerned. The table (Table 1) below summarizes some of these statistics gotten from the research. Table 1: Percentage usage for the operating systems from Microsoft and Apple Research Findings The general conclusion from the research findings based on the respondents, is that about 71.7% showed preference for Microsoft’s operating systems range. The reasons cited ranged from having faith in an established brand name to trusting a product with consistency. One ardent Microsoft windows operating system user noted the fact that it was easier to learn and use subsequent versions of the windows operating systems, made it eas ier to cling on the product. There was also a general public notion that a product that is widely used had a better quality than the one used with fewer people. However, this research could not prove such facts considering putting into consideration that in other device categories Apple’s Mac OS headed the group over Microsoft as indicated in the trend preference diagrams below (LeVitus 2011). Table 2: Percentage usage for operating systems – see appendix for chart. The usage trend can further be plotted as indicated in the graph below Mobile devices category shows that Apple’s iOS has a larger market share than Microsoft products as indicated in the chart below These findings also indicate that Microsoft windows operating systems were closely associated with the IBM hardware. However, it was not mandatory that all IBM hardware would be preloaded with Microsoft windows operating system. Contrary, Apple’s hardware had Mac OS preloaded on all their hardw are. This meant that users had more freedom to choose the operating system to install on non Apple computers. Ostensibly, the operating system of choice for this kind of set up was a Microsoft windows operating system. It is possible that Mac OS can compete more effectively with Microsoft windows operating systems if it would be freed from Apple Mac computers. Some of respondents interviewed during this research pointed out the fact that the windows operating systems had an upper hand in terms of the available gaming software than Apple’s Mac OS X which was more video oriented. As such a category of computer games enthusiasts are automatically locked out from the Mac OS X hence would prefer windows due to such limitations. However, in smart phone operating systems the trend is a reverse, with the Mac OS X having an upper hand over windows about nine times behind Apple (see the chart above). The fact that Mac OS X was preloaded and shipped with the associated hardware, the Mac computer for the past two decades made the market uptake of this operating system sluggish. In any case people would still buy Mac computers because they want to own a Mac even as the survey revealed. However, it was observed that people would also buy windows boxes because they wanted a computer; this ha led to more people being acquainted to the windows operating system as the computer operating system of their time. Still the pricing that Apple tagged on their preloaded system was far out of reach for the ordinary computer buyer who would opt for the windows box instead and therefore ended up with the windows operating system as first choice (Zeithaml 1998). Conclusion and Recommendations This market research has established a number of vital findings that can be of benefit to Apple Incorporation to improve on their Mac OS X market share. Most important though is the fact that most of the respondents interviewed indicated that they more easily associated with Microsoft windows o perating systems because the price of Mac computers which are usually shipped preloaded with Mac OS X were way out of their reach. Though ardent Apple Mac OS X buyers and users enumerated the features that they mostly like be included in subsequent Mac OS X versions, these included the gamming components, which they rated a head to head comparison with Microsoft’s operating systems. Even the ardent still went to get a copy of Microsoft Windows operating system according to respondent no16 on their Mac computers to ‘test and feel it’. Generally, some ardent Mac OS X users were once Microsoft windows operating system users who decided to change for exploration purposes. Therefore, they still have a preference for the Microsoft operating system. However, the study also revealed that the Mac OS X has a stronger following from those who use UNIX which offers comparable features to the Mac OS X. This study indicates that the trend is not likely to change very soon unle ss Apple Incorporation radically redesign the Mac OS X so that it be platform independent. It can be considered from the study that Microsoft effectively captured a market need for affordable computers and used a pricing strategy to set up their competitive advantage (Solomon 2008; Strategic marketing plan: Center for business planning, 2010; Wilson 2002; Wilson 2006). This has effectively achieved a sizeable market share that is currently standing at around 90% of all desktop operating system buyers. The probable recommendation based on the findings from this study would be, to advice Apple Incorporation to find ways of shipping Mac OS X or subsequent versions as independent products. This should go with a price revision and feature enhancement which is likely to positively contribute to Mac OS X market share. Therefore, as much as Mac OS X commands a nine times lead over Microsoft windows within the smart phone category, Apple Incorporation can effectively utilize this to their ad vantage if they re-introduce the Mac OS X as a separate product from their Mac computer. Reference List Apple Computer Inc., 1994. Inside macintosh (Apple Technical Library). 2nd ed. Muchen: Addison Wesley Publishing Company. Beall, A., 2010. Strategic Market Research: A Guide to Conducting Research that Drives Businesses. Bloomington: iUniverse Star. Blythe, J. and Megicks, P., 2010.Marketing Planning: Strategy, environment and context. 6th ed. London: Financial Times/ Prentice Hall. Blythe, J., 2008. Essentials of Marketing. 4th ed. London: Financial Times/ Prentice Hall. Bond, A., Stone, M. and Bryan. F., 2004. Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice). London: Kogan Page. Bonoma, T., 1985. Case research in marketing: Opportunities, problems and a process. Journal of Marketing Research, 22(2), pp.199-208. Bradley, N., 2010. Marketing Research: tools and techniques. 2nd ed. Cambridge, Oxford: OUP Oxford. Cald er, B., 1977. Focus groups and the nature of qualitative marketing research. Journal of Marketing Research, 14(3), pp. 353-364. Capon , C., 2009. Understanding the business environment. 3rd ed. London: Financial Times/ Prentice Hall. Creswell, J., 2006. Qualitative inquiry and research design: Choosing among five approaches. 2nd ed. Thousand Oaks: Sage Publications, Inc. Chan, K.W. and Mauborgne, R., 2004. Creating uncontested market space: Blue ocean strategy, [Online] Available at: valuebasedmanagement.net/methods_kim_blue_ocean_strategy.html . De Mooji, M.K., 2003. Consumer behavior and culture. Thousand Oaks: Sage Publications Inc. Deshpande, R., 1983. Paradigms lost: ON theory and methods in research marketing. Journal of Marketing Research, 47(4), pp.101-110. Doole, I., Lancaster, P. and Lowe, R., 2004. Understanding and managing customers. London: Financial Times/ Prentice Hall. Hague, P., Hague, N. and Morgan, C., 2004. Market Research in Practice. London: Kogan Page. Jobber , D., 2009. Principles and practice of marketing. 6th ed. New York: McGraw-Hill Higher Education. LeVitus, B., 2011. Mac OS X Lion for dummies (For Dummies (Computer/Tech)). Hoboken: For Dummies. Lu, C., 1992. Apple macintosh book. 4th ed. Redmond: Microsoft Press. McQuarrie, E., 1996. The market research toolbox: A concise guide for beginners. Thousand Oaks: Sage Inc. Orville, C.W. and Mullins, J.W., 2007. Marketing Strategy: A decision focused approach. 6th ed. New York: McGraw Hill. Promotion: Integrated Marketing Communication, 2010. USC Marshall, [Online] Web. Palmer, A. and Hartley, B. 2008. The Business environment. 6th ed. New York: McGraw-Hill Higher Education. Patton, M., 2001. Qualitative research and evaluation methods. 3rd ed. Thousand Oaks: Sage Publications, Inc. Schieffer, R., 2005. Ten Key Customer Insights: Unlocking the Mind of the Market. Boston: South-Western Educational Pub. Silberschatz, A., Gagne, G. and Galvin, P., 2002. Operating system concepts (Windows XP Update). 6th ed. New York: Wiley. Solomon, M.R., 2008.The truth about what consumers want. Boston, MA: FT Press. Strategic marketing plan: Center for business planning, 2010. Business plans, [Online] Web. Wilson, A., 2006. Marketing research: An integrated approach. 2nd ed. London: Financial Times/ Prentice Hall. Wilson, A., 2002. Marketing research: An integrated approach. London: Financial Times Management. Zeithaml, V., 1998. Consumer perceptions of price, quality and value: A means end model and synthesis evidence. The Journal of Marketing, 52(3), pp. 2-22.

Choose one of from Core and Periphery, Migration and Climate Change, Essay

Choose one of from Core and Periphery, Migration and Climate Change, GMOs, Traditional Foods and Indigenous Sovereignty - Essay Example The most recent type of climate change is global warming, mainly caused by human activities such as burning of fossil fuels, cutting down of trees among other activities. When human beings burn fossil fuels, greenhouse gases such as carbon, sulphur among other gases are emitted. When released, greenhouse gases retain heat in the atmosphere, which causes rising temperatures that in turn results to glaciers and ice caps to melt. When glaciers and ice caps melt, sea level rises and flooding among other effects follows. A recent study by the International Red Cross indicates that recently, most refugees are due to environmental factor rather than, political factors. On the other hand, the United Nations High Commission for refugees (UNHCR) stated that, in 2009approximately thirty-six million people were displaced due to natural disaster, for example, tsunamis and volcanoes (NatGeo 6). Bangladesh is an Asian country that suffers from climatic refugees, especially due to floods. In 2007, Bangladesh reported having flood victims that suffered loss of property and turned to the Government and humanitarian assistance for relief food in Gangachara center. Apart from loss of property from the floods and cyclone, four thousand five hundred people lost their lives and approximately two million people were left homeless. The rate of migration is very high as reported by the Friendship NGO executive director, Runa Khan. He also stated that most of the migration is internal, that is, from the affected areas to the riparian islands covering at least 3.5 million climate migrants (Karim 20-22). This map shows the most affected place in Bangladesh. This country suffers from frequent tropical cyclones due to its unique funnel shape and location. Khulna is one of the most cyclone-affected areas in the country, especially due to its location near the northern part of the Bay of Bengal. This specific part in Bangladesh affects thousands of people when cyclones and

Financial Appraisal Essay Example | Topics and Well Written Essays - 500 words

Financial Appraisal - Essay Example For ARR, the formula is also simple and easy to understand. However, it neglects time value of money and focuses on profit instead of cash flow. When calculating the NPV in public sector projects, additional factors should be taken into considerations. Because it deals with the public sector, the analysis should go beyond financial to measure the social costs and benefits of the project. For example, even if the project is financially feasible and will yield returns, negative externalities such as pollution should also be taken into account. It should be noted that a governmental institution and the public sector is not a profit maximize but is focused in bringing the highest level of social welfare. Post audit appraisal is essential at the end of the life of the project in order to assess if the initial goals or projections have been adequately met. This also measures the level of understanding of the company in projecting the future of a project. Through post-audit appraisal, the company can evaluate itself on why projections did not materialize. The learning from post-audit appraisal will enable the company to apply it in future project evaluations.

Genetically Modified Foods Essay Example for Free

Genetically Modified Foods Essay Not many Americans actually read the nutrition facts on the labels of the products when they shop at supermarkets. As well as most of them consume junk food on daily basis. American society is caught up in the world where everything has to come fast, from the electronics to fast food restaurants. Nowadays, nobody packs lunch, people got so used to going out and buying sandwich at Mc Donald’s or Carl’s Jr. only for a dollar something. Nobody needs spend time cooking, nobody needs to drive far. Fast food restaurants are on every corner offering everyone cheap and fast food. However, most of those restaurants use genetically modified meat. Health Minister Datuk Chua Jui Meng revealed that Ministry survey found 51% of the chicken samples which were bought from different town places to contain nitrofuran at levels up to 4,000% above the Veterinary Department’s guideline level. Genetically modified foods not only have great impact and harm on humans but also on the animals and environment and global economy. Genetically-modified foods (GM foods) have made a big splash in the news lately. European environmental organizations and public interest groups have been actively protesting against GM foods for months, and recent controversial studies about the effects of genetically-modified corn pollen on monarch butterfly caterpillars1, 2 have brought the issue of genetic engineering to the forefront of the public consciousness in the U. S. Mutation of animal’s DNA has stress on animal. Cows, pigs and especially chickens suffer great impact on their bodies. Chickens are not able to fly and walk because of the growth hormones that make them grow within days. Hormone makes them grow fat; however they are unable to develop strong bones or muscles. Hormones and other â€Å"growth helpers† have also potential human health impacts, including allergens, transfer of antibiotic resistance markers, mutation on genetic level, cancer. For years, people have unknowingly eaten hamburgers and other ground beef containing filler- beef trimming mixed with ammonium hydroxide gas- to kill bacteria and salmonella. It has also been routinely served in school, and until recently some fast-food burgers were made with meat with pink slime. There is also impact on the environment, transformation of crops that animals eat. Animals eat genetically modified crops that develop harmful diseases in their bodies. For example, piglets drink milk with synthetic gene that increases their growth however harms their immune system. Pesticides that are added to watering system of the crops, help crops grow better and faster, however take the enzymes that make them be healthy and organic. Farm animals that eat nonorganic food don’t get enough nutrients to their body. Americans need to start thinking about their health. Many people in America are obese and have diabetes. The main reason is because they eat junk food, and junk food meat and crops are genetically modified. In our society nowadays no one wants to accept that a hamburger for one dollar is not good food. Its only cheese in a mouse trap. It is cheap but it is not organic, it doesn’t have nutrients your body needs, it’s complete fat. People and FDA need to take serious action, we need to notify people about what they are eating. We need to advertise and support law that will enforce labeling on genetically modified foods. Americans need to start thinking about their future generations and their health. If right now percentage is so high on people who have diabetes type two, think about what it is going to be in future ten years? We all need to stand up and fight for what is right. Farm animals, environment and humans suffer great loss from the hormones and antibiotics that farmers supply them with. On biological level enzymes and DNA change. Therefore, we change our bodies without thinking twice about it. Society needs to be informed about consequences. GM foods are much cheaper, grow faster and have better resistance. Even though GM food is more accessible, it doesn’t always mean it is healthy for a person. Many statistics show that people become obese and have higher percentage of cholesterol because they consume GM foods. Increased food security for growing populations. Foods that have pesticides in them can develop not only biological transformation in animal cells, but also human cells. But there is also new products growing techniques. New techniques can be only helpful to corporations to produce bigger amounts of food products. People can have more products and store and will never run out. So, corporations can produce foods on massive scale (no starvation for people). Even though, corporations will get richer, they will harm the human health. FDA doesn’t restrict factories from adding growth hormones, steroids and antibiotics to animals and crops. Based on the research that I gathered there were a lot of things that shocked me. I never knew that meat we eat is awfully generated like that. Poor farm animals die from their obese bodies and pills that people supply them with. No matter, how many counter arguments a person can say, It is not right to torture animal like that. And not only animals suffer such awful treatments. Humans as well get sickness and diseases from eating awful food like that. Many big corporations argue using advertisement that it prevents crops and animals for having extra diseases when they take antibiotics or growth hormones. However, that way animal’s body changes its course of growing. For example, image humans grow as fast as chicken grown in nine days, it will be awful. But what is very funny, that people who eat those kinds of foods get really obese over small period of time. Farmers say that there is more nutritious in genetically modified foods, I disagree. Studies have proven that only organic meets have all the nutrients that a person needs. Genetically modified food has many effects on human health. Person can develop diseases such as diabetes, heart problems and liver failure. I don’t think so parents want their future generations to suffer and die from chronic diseases that come from what they eat. At this point, every American consumes genetically modified food on daily basis. Even if the label on the apple doesn’t say that some kind of hormone was used to increase the growth, still everyone knows that apples don’t grow in the middle of January in Wyoming. Many supermarkets try to advertise that the meat they sell is organic, however not every label says that antibiotics were given to the animal when it was growing. Society and FDA needs to take actions and help local stores to produce more organic products. Work cited Antibiotic Use in Animal Agriculture Is Dangerous and Unnecessary. An HSUS Report: Human Health Implications of Non-Therapeutic Antibiotic Use in Animal Agriculture. Humane Society of the United States, 2009. Rpt. in Antibiotics. Noah Berlatsky. Detroit: Greenhaven Press, 2011. Opposing Viewpoints. Gale Opposing Viewpoints In Context. Web. 6 Nov. 2012. Web ElBoghdady, Dina. Judge Orders FDA to Revisit Decision Not to Ban Some Antibiotics in Animal Feed. Washington Post 5 June 2012. Gale Opposing Viewpoints In Context. Web. 6 Nov. 2012. Web TWN Third World Network. â€Å"The dangers of antibiotics in animals feed† by Martin is the Director of the Third World Network. Web We are what we eat, so beware of additives. Philadelphia Inquirer [Philadelphia, PA] 31 Mar. 2012. Gale Opposing Viewpoints In Context. Web. 10 Oct. 2012. Byline: Melanie Burney. Web Kaufman, Marc. Worries Rise Over Effect of Antibiotics in Animal Feed; Humans Seen Vulnerable To Drug-Resistant Germs. Washington Post 17 Mar. 2000: A01. Gale.

show me the money :: essays research papers

Show Me The Money!   Ã‚  Ã‚  Ã‚  Ã‚  I think I should get more allowance for many reasons. One of the reasons is if I got more, I wouldn’t have to ask my parents for money. Also, I think I should get more allowance because I’m getting less, when I do more around the house. Lastly, I think I should get more allowance because if I want or need something I can get it myself, without waiting.   Ã‚  Ã‚  Ã‚  Ã‚  I think I should get more allowance because then I don’t have to ask my parents for it. More allowance would be better because then if I asked for money, it wouldn’t deduct from my present allowance. Secondly, I wouldn’t have to worry about spending all of it. My parents usually want change, but with my own money I wouldn’t have to worry about saving any of it. Finally, more allowance would mean less work for my family members. I would gladly do a few more jobs around the house for a little more cash.   Ã‚  Ã‚  Ã‚  Ã‚  A very important reason that I feel that I should get more allowance is that most of the time, I do most of my brother’s work, plus my own, and I still don’t get more money for it. Another reason for more allowance is that if I need something for school or for home, I would be able to pay for it myself. Lastly, if I wanted something, such as pop or a snack, I could pay for it myself. Another very important reason that I think I deserve more allowance is that I always have to watch my sister, Jordan. Jori is five. She can be fun, but most of the time is a pain. I guess my parents want me to watch her more because I’m more active and she has more fun with me. It is a big responsibility watching her. show me the money :: essays research papers Show Me The Money!   Ã‚  Ã‚  Ã‚  Ã‚  I think I should get more allowance for many reasons. One of the reasons is if I got more, I wouldn’t have to ask my parents for money. Also, I think I should get more allowance because I’m getting less, when I do more around the house. Lastly, I think I should get more allowance because if I want or need something I can get it myself, without waiting.   Ã‚  Ã‚  Ã‚  Ã‚  I think I should get more allowance because then I don’t have to ask my parents for it. More allowance would be better because then if I asked for money, it wouldn’t deduct from my present allowance. Secondly, I wouldn’t have to worry about spending all of it. My parents usually want change, but with my own money I wouldn’t have to worry about saving any of it. Finally, more allowance would mean less work for my family members. I would gladly do a few more jobs around the house for a little more cash.   Ã‚  Ã‚  Ã‚  Ã‚  A very important reason that I feel that I should get more allowance is that most of the time, I do most of my brother’s work, plus my own, and I still don’t get more money for it. Another reason for more allowance is that if I need something for school or for home, I would be able to pay for it myself. Lastly, if I wanted something, such as pop or a snack, I could pay for it myself. Another very important reason that I think I deserve more allowance is that I always have to watch my sister, Jordan. Jori is five. She can be fun, but most of the time is a pain. I guess my parents want me to watch her more because I’m more active and she has more fun with me. It is a big responsibility watching her.

SM Jaleel Project

SM Jaleel & Company Ltd , affectionately known as SMJ, is one of the oldest and largest manufacturers of nonalcoholic drinks in the English speaking Caribbean. Since their inception in 1924, their wide portfolios of beverages have become household names across the Caribbean, and are currently distributed to over 60 countries worldwide. Their products span a host of carbonated soft drinks, exotic fruit juices, purified and flavoured water, energy drinks, and other fruit flavoured beverages. Every stage of production is owned by the esteemed SM Jaleel & Company Ltd.SMJ manufacture its own PET (plastic) bottles, tetra packs (juice boxes), and the cans that their wide variety of products are packaged in. As such, the company enjoys iconic status as the Caribbean’s premier soft drink manufacturer with a reputation for quality, innovation and commercial intelligence. SMJ have been innovative leaders in manufacturing, having pioneered the use of dynamic and advanced technology, syste ms, and processes in the soft drink industry. They have 25 years of experience in plastic blowing technology which has enabled SMJ’s wide array of PET bottles in different shapes and sizes.Their blow molding facility is also the largest in the Caribbean. SMJ was also the first in the world, in conjunction with Reynolds Metal Company, to fill fruit juices in aluminum cans. This was done using Nitrogen technology in the 1980’s, and eliminated the need for artificial preservatives in the product. To ensure consistency in providing high quality products at affordable prices, they have established and facilitated a global network of mutually beneficial partnerships with customers and suppliers.In accordance with SMJ’s dedication to quality and consistency, new products have actively been introduced to the market over the past two decades, via ongoing research and development efforts. Presently, SMJ’s products are found in over half a million wholesale and reta il stores, including Walmart and other renowned international retailers. Millions consume these products yearly because of this extensive reach. SMJ mission reads as follows; â€Å"To always stay one step ahead, constantly responding to an essential human need through thirst quenching, quality beverages and premium water.To create products of the highest standards that are priced affordably and distributed efficiently, providing greater accessibility to our consumers. To inspire and motivate our workforce to achieve excellence as a team while promoting their inner sense of self and purpose as individuals. To keep our target market top of mind, as we continue our commitment to improve and enrich the lives of our consumers†. In my opinion SMJ has lived up to their mission statement. They are right on point with each goal their organization placed.To further illustrate this here’s a look at their vision statement: â€Å"To strive towards being leaders in the non-alcoholi c market, making our people the cornerstone of our success, as we work together in a globally-focused, dynamic environment based on trust and sound values, providing all-encompassing beverage solutions that meet the ever changing, evolving needs of our customers†. SMJ has without a shadow of a doubt been leaders in the nonalcoholic beverage industry for the past two decades. They have gone beyond the call of duty in the industry.They are pioneers to the Caribbean and even the world’s market in the non-alcoholic industry. This marketing giant in the Caribbean formally known as SMJ has mastered the art of marketing and has captured numerous segments of the non-alcoholic market. They have accomplished this by marketing their products well. Positioning the product is very important. Marketing is about how your firm positions itself to satisfy your market’s needs. There are four critical elements in marketing your products and business.They are the four P’s of marketing. 1. Product; The right product to satisfy the needs of your target customer. 2. Price; The right product offered at the right price. 3. Place; The right product at the right price available in the right place to be bought by customers. 4. Promotion; informing potential customers of the availability of the product, its price and its place. Each of the four P’s is a variable that should be controled in creating the marketing mix that will attract customers to the business.Marketing mix should be something paid careful attention to because the success of the business depends on it. As a business manager, determining how to use these variables to achieve profit potential is important. This case study introduces the four P’s of marketing and includes worksheets that will help you determine the most effective marketing mix for the business. In this case study we would have observed that SMJ use positioning, marketing mix and the four P’s to bring about succe ss to SMJ. â€Å"Product† refers to the goods and services that are being offered to the customers.Apart from the physical product itself, there are elements associated with the product that customers may be attracted to, such as the way it is packaged. In terms of packaging SMJ has won over the hearts of many children with its unique patented PET bottle which was designed for the famous drink Chubby. Other SMJ product attributes include quality, options and brand name. SMJ product’s appearance, function, and support make up what the customer is actually buying.Successful managers such as Dr. Aleem Mohammed, Chairman S. M. Jaleel & Co. Ltd.pay close attention to the needs their product bundles address for customers. The products available for sale by SMJ are Carbonated Soft Drinks, Water, Juices FRUTA and Energy Drinks. In the Carbonated Soft Drinks there are a wide array of flavors available. The flavors include; Action Apple, Bubble Gum, Bubbly Cream Soda, Megastar M ango, Merenguito, Purple Power, Rock N Rolla Cola, Sorrel Soda, Tutti Frutti, Kola Champagne, Blueberry Blast, Fresa Strawberry, Go Bananas, Martian Magic, Green Crush, Orango Tango, Pineapple Sunshine, Poppin Pear. These are the flavors which have been made available in the Caribbean.In Latin America some additional flavors are available with some being omitted, they include; Fresa Strawberry, Martian Magic Green Crush, Cream Scream Soda, Fruit Punch Soda, Cola Soda, Blueberry Blast, Bubbly, Cream Soda, Go Bananas, Megastar Mango, Merenguito, Orango Tango, Pineapple Sunshine, Poppin Pear, Sorrel Soda, Action Apple, Bubble Gum, Kola Champagne. This shows that SMJ practices what is called market segmentation. They strategically position there products to meet their target audience, by bundling different flavors and in some instances same flavor but different names.Product bundle should meet the needs of a particular target market. For example, a luxury product should create just the right image for â€Å"customers who have everything,† while many basic products must be positioned for the price conscious consumers. This is demonstrated in my opinion by the availability of FRUTA and Caribbean Cool. Caribbean Cool is the economical re fruit drinks while FRUTA is the luxurious premium brand. For other important aspects of product may include an appropriate product range, design, warranties, or a brand name.Customer research was a key  element in building an effective marketing mix. Knowledge of the target market and SMJ’s competitors allowed them to offer product that will appeal to customers and avoid costly mistakes. Some of SMJ’s target audience includes, Eastern Caribbean, Caribbean, Latin America and Europe. SMJ has launched a fairly new 25% less sugar carbonated drink which is only available to the Eastern Caribbean, suggesting still in the experimental stages. Proper SWOT analysis should be carried out on launching a new product. SMJ h as always think long term about their venture by planning.This is evident by SMJ’s longevity in the Caribbean, there massive expansion projects and their successful handing over from one generation to the other. SMJ was able to take advantage of opportunities to add value through processing, packaging, and customers. One of their first major successes with packaging was the creation of the PET plastic bottle patented and sold with the name â€Å"Chubby†. It is an ideal size not to big attractive to its target audience, mainly children and not to little not too much. Perfect for a child’s lunch kit. SMJ growth occurred in different geographic regions.SMJ diversified its product, offering a whole range of nonalcoholic products. The success of this diversification was partly because of SSMJ’s successful acquiring of raw materials, production processes, and distribution which were all done by SMJ, which meant there was no need to acquire new suppliers, skills and equipment, and distribution methods â€Å"Price† refers to how much is charged for a product or service. Determining SMJ’s product’s price was tricky and even frightening. Many small business owners feel they must absolutely have the lowest price around. This isn’t always true and depends on your pricing strategy.SMJ pricing approach reflects a good image which positions their product well. Example FRUTA isn’t the cheapest fruit drink in the market, yet it is the preferred fruit drink by many customers. The price resulted from their pricing strategy covers the cost per item and includes a profit margin. Lower pricing would make it impossible to grow. As a manager, of SMJ one of the following alternatives pricing strategies may have been used. Selection of a pricing strategy by SMJ was based on the product, customer demand, the competitive environment, and the other products which are offered.Cost-plus: Adds a standard percentage of profit abov e the cost of producing a product. Accurately assessing fixed and variable costs is an important part of this pricing method. Value-based: Based on the buyer’s perception of value (rather than on your costs). The buyer’s perception depends on all aspects of the product, including non-price factors such as quality, healthfulness, and prestige. Competitive: Based on prices charged by competing firms for competing products. This pricing structure is relatively simple to follow because you maintain your price relative to your competitors’ prices.In some cases, you can directly observe your competitors’ prices and respond to any price changes. In other cases, customers will select vendors based on bids submitted simultaneously. In those cases, gathering information will be more difficult. Going-rate: A price charged that is the common or going-rate in the marketplace. Going-rate pricing is common in markets where most firms have little or no control over the m arket price. Skimming: Involves the introduction of a product at a high price for affluent consumers. Later, the price is decreased as the market becomes saturated. Discount: Based on a reduction in the advertised price.A coupon is an example of a discounted price. Loss-leader: Based on selling at a price lower than the cost of production to attract customers to the store to buy other products. Psychological: Based on a price that looks better, for example, $4. 99 per pound instead of $5. 00 per pound. After you decide on your pricing strategy, the amount of money you will actually receive may be complicated by other pricing aspects that will decrease (or increase) the actual amount of money you receive. You will also have to decide how to determine: Payment period: Length of time before payment is received.Allowance: Price reductions given when a retailer agrees to undertake some promotional activity for you, such as maintaining an in-store display. Seasonal allowances: Reductions given when an order is placed during seasons that typically have low sales volumes to entice customers to buy during slow times. Bundling of products/services: Offering an array of products together. Trade discounts (also called â€Å"functional discounts†): Payments to distribution channel members for performing some function such as warehousing and shelf stocking. Price flexibility: Ability of salesperson or reseller to modify price.Price differences among target customer groups: Pricing variance among target markets. Price differences among geographic areas:Pricing variance among geographic regions. Volume discounts and wholesale pricing:Price reductions given for large purchases. Cash and early payment discounts: Policies to speed payment and thereby provide liquidity. Credit terms: Policies that allow customers to pay for products at a later date. The methods discussed here should be a base from which to construct your price. The options will vary depending on how the pr oduct is sold.Since SMJ doesn’t sell directly to the customer they will need to ensure a proper margin is set by the retailer to ensure the success of their products. Tracing the path of SMJ’s product from production to final purchase is a useful exercise to discover this information. The research needed to understand the pricing along the distribution path will be more than worth the time it takes. SMJ’s price ultimately covers costs, contributes to product image by communicating the perceived value of the products, counter the competition’s offer, and avoid deadly price wars.Remember, price is the one â€Å"P† that generates revenue, while the other three â€Å"P’s† incur costs. Effective pricing was important to the success of SMJ. â€Å"Place† refers to the distribution channels used to get the product to your customers. What the product is will greatly influence how you distribute it. As a producer, SMJ decided if supplyin g direct is appropriate for their product, whether it be sales through retail, door to-door, mail order, e-commerce, on-site, or some other method they made the wise decision and choose not to.However an advantage of direct sales would be the contact you gain by meeting customers face to face. With this contact you can easily detect market changes that occur and adapt to them. You also have complete control over your product range, how it is sold, and at what price. As a result SMJ has to do extensive market research frequently to keep abreast of the market changes. Reseller Sales (Sales Through an Intermediary) Instead of selling directly to the consumer, SMJ decide to sell through an intermediary such as wholesalers and retailer who will resell SMJ’s product and distribute them.This has provided SMJ with a wider distribution than selling direct while decreasing the pressure of managing its own distribution system, additionally, reduction in storage space necessary for inven tory. One of the most important reasons for selling through an intermediary is access to customers. Wholesalers want a steady year-round supply of product to distribute. SMJ has a steady year-round supply that is of consistent quality. Market Coverage by SMJ has moved from local and regional in the early nineties to international in the late nineties, through resellers. Intensive, selective, or exclusive coverageâ€Å"Promotion† refers to the advertising and selling part of marketing. It is how businesses let people know what they’ve got for sale. The purpose of promotion is to get people to understand what product is, what they can use it for, and why they should want it. SMJ effective, promotional efforts contain a clear message targeted to a specific audience reached via the appropriate channel. In the case of chubby parents and children is the target audience. Their message is consistent with the overall marketing image, get their target audience’s attention , and elicit the response desired.Promotion involve advertising, public relations, personal selling, and sales promotions. Advertising methods to promote SMJ’s product include the following. †¢ Radio: Radio advertisements inexpensive ways to inform potential local customers timing of ad is important. †¢ Television: Television allows access to regional and national audiences, but is more expensive than other options. †¢ Print: Direct mail and printed materials, including newspapers, consumer and trade magazines, flyers, and a logo, fact sheets, contests, coupons, and brochures directly to new or old customers on local, regional, or national levels.Currently there are chubby promotions in St Vincent and St Lucia back to School with chubby. †¢ Electronic: Company Web sites provide useful information to interested consumers and clients. †¢ Word of Mouth: Word of mouth depends on satisfied customers which SMJ has had a great track record. Public relations carried out by SMJ ensure that SMJ’s good price effective environmentally friendly Caribbean image is maintained.